1^st November 2010

Werther's Original, the world’s number one butter candy and leading sugar confectionery product, is to launch the new Werther's Original Chocolate Specialties & Caramelts in the Travel Retail market.
The new range, to be launched in January 2011, includes an assortment of six tempting confections:

Milk Chocolate
Smooth and creamy milk chocolate marbled with the comforting taste of Werther's.

Dark Chocolate
Velvety dark chocolate swirled with the well-loved taste of Werther's Original.

Milk Chocolate Caramel
Soft melt-in-the-mouth Werther’s caramel covered in deliciously smooth milk chocolate.

Caramel Mousse
Smooth milk chocolate with a heart of creamy, fluffy caramel.

Dark Chocolate Caramel
A Werther's caramel heart encased in velvety dark chocolate.

Caramelt
A creamy and smooth caramel treat that tastes like a Werther's but melts-in-your-mouth like a chocolate.

The Travel Retail exclusive 305g premium pouch is set to play an important role in the informal gifting segment as a must for all Werther's enthusiasts and fans of creamy, melt-in-the-mouth chocolate and caramel specialties.

The development of the Werther's chocolate range marks a new era for the brand family in branching into the popular chocolate segment and in joining Storck’s major chocolate specialty brands: Toffifee and merci.

Werther's Original is Storck’s most international brand – with distribution in over 80 countries. The candies combine the unique taste of Werther's with the traditional comforts associated with such a well-loved brand. The introduction of the chocolate specialties & caramelts encases these traditions in six quality chocolate confections, made with the same care and expertise used to create all Werther's Original treats.

For further information, please contact Lara Candido, International Marketing: lara.candido@uk.storck.com / 0044 (0)1453 757781.

25^th October 2010

The Storck Travel Retail Ltd. team proudly launched their new exhibition stand in the Mediterranean Village (P9) at 2010’s TFWA exhibition in Cannes.

Designed and created with the help of Pentalpha, International Exhibition Consultants Ltd. and Pahnke Markenmacherei the new stand is a contemporary, bright and welcoming design that enables Storck to focus on its key travel retail brands: Toffifee, merci, Werther's Original and the new Werther's Original Chocolate & Caramelt Specialties.

For further information please contact: travelretail@uk.storck.com.

October 2009

Storck is introducing a new product to the merci brand portfolio at this year’s TFWE Cannes show: the new merci Petits Chocolate Collection bag. The attractive ‘gold’ bag is the perfect sharing item, containing 355g of indulgent bite-sized merci chocolates, ideal to celebrate the small pleasures of life. merci Petits Chocolate Collection includes the six most popular merci flavours: Milk Cream, Coffee & Cream, Dark Cream, Noisette Cream, Almond Cream and Dark Mousse.

“The launch of the new 355g bag follows the success of the merci Chocolate Collection ‘gold’ gift box 250g, which was launched in April 2009”, comments Susann Winzer, Product Manager at Storck Travel Retail. “We are very optimistic about the performance of the merci Petits brand in Travel Retail, because we feel that its high-quality, delicious chocolate bites are the perfect product to bring home to your loved ones. We have also improved other products in the merci Travel Retail portfolio in 2009, including the re-launch of our deliciously-crunchy merci Crocant into a more convenient ‘gold’ sharing bag in September 2009.”

September 2009

merci Crocant is the crunchy delight from Storck – a delicious combination of merci milk chocolate and a hazelnut-crocant centre, enriched with almonds.

Based on the existing success of the brand in Travel Retail, Storck is launching its new merci Crocant pack in September 2009. The new 185g bag is ideal for snacking and sharing and comes in the Travel Retail exclusive ‘gold’ design. The bag will be replacing the existing 400g box.

“With our latest development, we are strengthening merci Crocant’s brand positioning in the sharing/snacking segment. The product has become a real hit with travellers across the world. By offering a product with a lower price point, we are also reacting to the current economic situation, which effects consumer spending”, says Product Manager Susann Winzer. “We are confident that the change will better meet consumer needs and thereby boost brand performance in Travel Retail. We are very excited about further developments across the merci brand, which will be presented at TFWE Cannes.“

May 2009

Werther's Original, the world's number one butter candy and leading sugar confectionery product is being re-launched on the Travel Retail Market.

The new range, to be launched in July 2009, includes Werther's Original Hard Candy, Werther's Original Chewy Toffee as well as the relatively new addition to Travel Retail, Werther's Original Éclair.

Stand-up bags or pouches have proven to be very successful in the Travel Retail Industry. The neat, compact Werther's Original bags (180g - 220g sizes) are more convenient for customers to use when travelling or at their destination. The bags will have more merchandising opportunities - freestanding, for example, at checkouts, and also in hanging bag displays.

The stand-up bags have new eye-catching glossy designs, and the development reflects Storck's plans to raise the profile of its sugar confectionery. Other Storck sugar brands will also be re-launched in stand-up bags at TFWE. Special display units are available for the sugar range.

As well as having major chocolate speciality brands, like Toffifee and merci, Storck is one of Europe's leading manufacturers of sugar confectionery. Storck TR is aiming to achieve additional impulse purchases with their new sugar assortment. The new premium stand-up bags will have an important role in the snacking sharing segment and even as a small gift for Werther's enthusiasts around the world.

The re-launch of the Werther's Original range in July will follow the recent launch of merci Petits Chocolate Collection and further additions to the Storck Travel Retail range are planned in 2009.

April 2009

Following the success of merci Finest Selection with travellers, Storck is proud to introduce their new product for the Travel Retail Market, merci Petits Chocolate Collection. The Travel Retail Exclusive 250g octagonal box, will be featured at this year's Singapore show, having already gained listings with several retail customers worldwide.

merci Petits' indulgent bite-size merci chocolates are ideal to celebrate the small pleasures of everyday life and take the famous merci brand into the informal sharing gift segment. The latest development from Storck Travel Retail will be offered in a practical, premium designed presentation box and contains the six most popular merci flavours: Milk Cream, Coffee & Cream, Dark Cream, Noisette Cream, Almond Cream and Dark Mousse.

With merci Finest Selection - one of Storck's leading chocolate specialities – Storck Travel Retail plans to expand the merci brand family in the Travel Retail market, with merci Petits following merci Crocant - all available in the Travel Retail exclusive “merci gold” packaging.

With further line extensions planned on the merci brand in the coming year, Storck Travel Retail Product Manager, Susann Winzer is delighted to be working on the new range. “2009 is going to be a very exciting year for Storck Travel Retail. We have several new products in the pipeline for both, our chocolate and our sugar confectionery, with pack developments to meet Travel Retail consumer and trade needs”.